Much remains unknown about the future of streaming, but audiences have made one thing clear: understanding it is more important than ever. With connected TV (CTV) ad spend expected to reach $6.73 billion (up 54% from 2020)—and with 60% of U.S. advertisers planning to shift ad dollars from linear TV to either CTV or OTT (over-the-top) in 2021—the race for the audience’s attention is on.
Hear from senior industry experts and Nielsen leaders to understand the latest thought leadership and measurement advances in the CTV space. Watch the on-demand session below to:
- Hear industry experts across the media ecosystem discuss current challenges and best practices relating to this corner of the streaming landscape
- Understand how the media industry can increasingly lean in to monetize and connect with consumers
- Gain actionable data and insights around CTV to drive your business forward