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The COVID-19 pandemic took a heavy toll on the restaurant industry. The National Restaurant Association called 2020 the most challenging year for the industry in its… Read More »3 Top Restaurant Industry Trends to Watch Post-COVID

The market landscape has changed in the wake of COVID-19, and you may need to reformulate your business strategies sooner rather than later, but how… Read More »How to Make Better Business Decisions in a Post-COVID World

With more than 81 million COVID-19 cases and 1.7 million deaths worldwide as of December 2020, as per the World Health Organization (WHO), the COVID-19… Read More »The Future of the Global Home Healthcare Industry

Our always-online lifestyles have undoubtedly paved the way for highly digitized marketing experiences, which offer brands the benefit of securing sales quickly when an online… Read More »Long-Term Business Vitality Should Outweigh Short-Term Sales Gains

If there’s one rule B2B marketers have had to abide by over the past year, it’s been to be flexible. According to Nielsen’s 2021 Annual… Read More »How B2B Marketers Can Thrive in the Age of Adaptation

The world of sports is not immune to gender bias, as evidenced by the notably lopsided coverage of women’s sports by the media and the… Read More »The Olympics Is the Biggest Platform for Gender Equality in Global Sports

Conversion-driven marketing strategies weren’t born out of the pandemic, but sales-focused campaigns really took a front seat last year when brands around the globe paused… Read More »Debunking the Myth that Brand Building Doesn’t Drive Sales