WHY PULSEFE

Why Market Researchers
Choose PulseFE Over SurveyToGo

Both platforms collect data in the field. But only one is built for the scale, economics, and complexity of the Indian Market Research industry.

Capability
PulseFE
Dooblo SurveyToGo
Pricing Model
Affordable flat project pricing
~ Pay-per-interview ($0.23–$1.50 each)
100% Offline Data Collection
Full offline — surveys, GPS, media
~ Offline mode available, limited features
Indian Regional Language Support
Hindi, Bengali, Marathi, Gujarati & more
Limited multilingual support
GPS Geo-fencing & Tracking
Real-time + offline GPS geofencing
~ GPS tracking (fake GPS detection)
Audio QC & Photo Recording
Full media QC per response, offline
Silent recordings available
Power BI & Live Dashboard
Native Power BI + Google Data Studio
~ Looker Studio integration only
Online Back-Check & Audit
Screen-by-screen review from any browser
~ Fieldwork Analyzer (supervisor view)
Data Ownership & Hosting
Your data, your servers — full control
Vendor-hosted only, data on foreign servers
Unused Credits & Data Expiry
No expiry — pay for what you need
Unused interview credits expire in 12 months
Local Support & Training
Dedicated India-based support team
Email-only support for paying accounts
Open Standards & API Access
Open standards, full REST API + OData
~ Proprietary API, limited export formats

6 Reasons Indian MR Teams
Make the Switch

01

No Per-Interview Tax

SurveyToGo charges up to ₹130 per interview — costs that compound fast on large-scale studies. PulseFE's project-based pricing means your costs stay predictable, regardless of interview volume.

02

Truly Indian Language Ready

India's linguistic diversity demands more than basic translation. PulseFE supports native scripts — Devanagari, Bengali, Gujarati and more — so respondents answer in their mother tongue, comfortably.

03

Your Data Stays in India

PulseFE gives you full control over where your data lives. With open-standard server technology, you can host on your own infrastructure or a local cloud — critical for data sovereignty and client trust.

04

Power BI — Natively

PulseFE streams live data directly into Power BI and Google Data Studio via OData feeds. SurveyToGo routes you through Looker Studio only. Your clients expect Power BI. PulseFE delivers it out of the box.

05

Credits That Don't Expire

SurveyToGo voids unused interview credits after 12 months. For small or mid-size research firms with variable project pipelines, this means paying twice. PulseFE has no such gotchas.

06

Support That Picks Up the Phone

SurveyToGo's support is email-only for paying accounts. PulseFE provides hands-on, India-based support — from survey design through data delivery. We're in your timezone, speaking your language.

"
Pulse software products are excellent for all of us in the Market Research space. It is versatile, works in difficult conditions and most importantly — economical!
AR
Amit Roy
Former President, AC Nielsen  |  Director, ORG India

Ready to Make the Switch?

Talk to our team about migrating your fieldwork to PulseFE — we'll help you plan the transition, train your team, and keep your projects running.