The Field Data Ecosystem

The Field Data Ecosystem,
Perfected with AI.

PulseFE collects in the world's hardest environments, verifies every answer as it happens, and delivers client-ready insight in hours — not weeks.

THE BIG PICTURE

One Ecosystem.
Zero Weak Links.

Eight capabilities, one pipeline. Every stage feeds the next — no exports, no hand-offs, no waiting.

📝

Script

AI drafts, humans perfect — reducing scripting and testing time by over 60%.

📡

Collect

Offline app for any field condition, supported by an online version for browser-based data collection.

☁️

Aggregate

Central Cloud at extreme scale — supports thousands of responses per hour.

🛡️

Verify

Audit trails with every click, timing and small movement recorded, plus a statistical QC engine.

📊

Analyze

Analyze your data even without downloading. Create custom tables & reports in under an hour.

🈺

Code

Open-ended responses coded by Gemini AI, supporting 172+ languages.

⚙️

Engineer

Custom software, pipelines & DP on demand using R, Python or SPSS.

📈

Visualize

Expert Power BI for tracking studies, live from the field.

SECTION 01 · COLLECT & VERIFY

Data You Can Defend,
Gathered Anywhere.

Data you can defend, gathered in places other systems can't reach.

THE APP + THE CLOUD

Collect Anywhere. Sync Everything.

100% offline interviewing with full logic, media and GPS in deserts, basements and border villages — no signal required. Every kind of evidence, from audio to signature, is captured inside the interview and synced the instant a network appears.

  • ✓  100% offline interviewing — no signal required
  • ✓  Audio, photo, video, barcode, signature & GPS capture
  • ✓  Instant encrypted sync — nothing is ever lost
  • ✓  Extreme scale — thousands of submissions per minute
Interviewer recording an offline survey on an Android tablet in a rural Indian village
Live Field Session
🛜Network ModeOffline
💾Local Records24 Saved
🔄Pending Sync24 Queued
☁️Central CloudStanding By
THE AUDIT TRAIL

Every Question Leaves a Fingerprint.

Alongside every answer, PulseFE records how the answer happened. The audit trail syncs with the submission — evidence built in, not bolted on.

  • ✓  Per-question timing — when each screen opened, how long it stayed
  • ✓  Continuous GPS trace throughout the interview
  • ✓  Every edit on record, logged with timestamps
Interviewer capturing a geo-tagged survey on a smartphone at an Indian street market
Interview Audit Log
Q1Household sizeGPS ✓
Q2Monthly spendGPS ✓
✏️Q2 edited at 4:47Logged
Q3Brand recallGPS ✓
THE QC ENGINE

Bad Data Has Nowhere to Hide.

The PulseFE QC engine reads the audit trail and scores every submission — statistically, or against thresholds you set yourself.

LOI Outliers

Interview lengths that don't fit the statistical distribution — too short, too long, too uniform.

📍

Location Violations

GPS behaviour inconsistent with the interview window — jumps, drift, impossible travel.

🤖

Speeding & Robotic Filling

Answer rhythms that look like a script, not a conversation.

Excessive Backtracking

Frequent changing of already-entered answers, flagged by pattern.

Statistical models or manual thresholds — your rules, your call, with full manual override on every flag.

THE VERIFICATION LOOP

Flag. Route. Re-Verify. Release.

01

Flagged

QC-failed submissions are automatically marked "Has Issues" on the server.

02

Routed

Flagged records are assigned to the right back-checker automatically.

03

Re-Verified

Online in the Pulse Cloud Portal, or offline on field devices.

04

Released

Only records that survive verification reach your dataset.

SECTION 02 · MULTIPLY WITH AI

The Toolkit That Compresses
Days into Minutes.

The toolkit and AI services that compress days of work into minutes.

THE DESKTOP TOOLKIT

Your Data, In the Format Your Analysts Live In.

Windows Downloader — SPSS-ready output, labeled Excel/CSV, and bulk media retrieval bundled per submission.

AI Transcription + Translation — in-questionnaire audio transcribed and translated automatically, producing searchable, analysis-ready transcripts.

  • ✓  SPSS-ready output with full variable & value labels
  • ✓  Instant translation to analysis-ready English
  • ✓  Searchable transcripts for verbatim analysis
Interviewer conducting a doorstep household survey on a tablet with an elderly respondent
Desktop Toolkit
📄SPSS ExportReady
🎙️Audio Transcribed61 Files
🌐Languages Supported172+
OPEN-END CODING

Any Language In. Clean Categories Out.

Gemini-powered AI coding turns free-text answers into an analytics-friendly multi-response dataset — in any of 172+ languages, mixed languages, even vernacular typed in Roman script.

  • ✓  Truly language-agnostic — code-switching mid-sentence, coded correctly
  • ✓  Analytics-ready, structured multi-response output
  • ✓  Categories discovered, translated and coded in hours

"Bahut costly hai, value nahi milta"

Price · Poor value

"Delivery late but staff helpful"

Delivery · Service +

"Packet chhota ho gaya lagta"

Pack size concern

"Quality ekdom bhalo"

Quality positive
AI SCRIPTING

Word File In. Field-Ready Script in Minutes.

In-house AI converts the questionnaire Word file into a structured PulseFE script in minutes; a dedicated scripter then perfects it, and AI translates it into 172+ languages.

Minutesto a complete first draft
50+full-scale projects launched a month
172+languages scripted with AI
SECTION 03 · DELIVER

From Synced Submissions
to Boardroom-Ready Output.

From synced submissions to boardroom-ready output — in under an hour.

PULSE ANALYTICS AI

Raw Data to Final Report. Under an Hour.

Pulse Analytics AI connects straight to Central Cloud and does what a DP team does in days — before your coffee goes cold.

  • ✓  Direct cloud sync — nothing downloaded, nothing re-keyed
  • ✓  Cleans, labels and detects multi-response automatically
  • ✓  Significance-tested, reporting-ready custom tables
  • ✓  Writes a narrative report for direct end-client delivery
Field data flowing from PulseFE Central Cloud into an analytics report
The One-Hour Pipeline
1Sync from Central Cloud
2Clean + label
3Custom tables
4Narrative report
⏱️Total time< 1 hour
DASHBOARDS

Power BI, From Data Model to Masterpiece.

Expert data modeling — star schemas, incremental refresh and DAX done properly — feeding insightful visuals that stay fast at scale and update live as interviews arrive.

  • ✓  Expert data modeling for dashboards that stay fast at scale
  • ✓  Live from the field via Central Cloud's data feed
  • ✓  Wave-on-wave trends & quota monitoring for tracking studies
Live Power BI tracker dashboard fed by PulseFE Central Cloud
Live Tracker Dashboard
📊Power BIConnected
🔄Last Refresh2 min ago
📈Wave-on-Wave+4.2 pts
THE COMPANY BEHIND IT

Programmers, Data
Engineers, Analysts.

PulseFE is built and run by Softofficepro (Kolkata, India) — a full research-technology company, not just a software vendor.

🛒

Pulse Retail Audit

Retail audit system proven over 5 million audits — photos, manpower and store dashboards.

🔗

ETL & Dashboards

Scripted data pipelines and Power BI design — field source to single source of truth.

📝

Scripting Services

Expert XLS Form authoring as a service — we script your studies, however complex.

🗺️

Census & Mapping

Outlet and household census with GPS mapping for distribution strategy.

🤖

Pulse Analytics AI

In-browser survey intelligence — cross-tabs and reports from plain English, processed locally.

🎙️

Pulse AI Transcriber

Desktop transcription in 172+ languages with AI summaries, built for qual researchers.

🌐

Pulse LS

Panel-connected online data collection — seamless panel integration for online-only questionnaires.

📑

Reports & Presentations

Full MR project reports with client-ready presentations — end-client communication as a service.

One partner from questionnaire to final report — no hand-offs, no finger-pointing.

THE BOTTOM LINE

Days Become Hours.
Everywhere.

Capability
The PulseFE Ecosystem
The Conventional Way
Questionnaire scripting
AI first draft in minutes, live in 1–2 days
Several days of manual work
Quality control
Live during fieldwork, flags routed automatically
Weeks after fieldwork ends
Open-end coding
Hours, in 172+ languages, via Gemini AI
Days of manual tagging
Tables & final report
Under one hour with Pulse Analytics AI
Several days of DP

No other field system pairs AI at every step with this depth of data engineering.

The Absolute Best,
End to End.

Collect anywhere. Verify everything. Deliver in hours. Put the PulseFE ecosystem behind your next study and let the results speak to your clients.